How Small Businesses Can Survive An Economic Downturn

Like death and taxes, recessions are inevitable. Driven by business cycles, geopolitics, pandemics and policy missteps, the economy periodically experiences recessions. There have been 9 recessions in the last 50 years, averaging about every 6 years, including the Great Recession (2007 – 2009) and the Covid Recession (2020). Today, recession anxiety runs high among business leaders in the face of geopolitical uncertainty.